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Travis Hawk - MBA
My history
With over two decades in the automotive dealership industry, I’ve had the privilege of working in nearly every position within a dealership, from foundational roles to executive leadership. This breadth of experience allows me to relate to each manager, understand their unique challenges, and identify ways the back office can support and elevate their work. My career has been dedicated to helping dealerships streamline financial operations, enhance transparency, and achieve sustainable growth.
Most recently, I served as the Chief Financial Officer for Auto Services Unlimited, a multi-state dealership group, where I focused on financial oversight and operational stability to drive long-term growth. In previous roles, including my position as CFO at Bravo Auto Group, I led a financial turnaround for three dealerships and played a critical role in acquiring two additional locations, overseeing Finance, HR, and IT to support a smooth transition and sustained growth.
At Jackie Cooper Imports of Tulsa, I contributed to strategic growth and future-proofing the dealership through meticulous financial planning. Prior to this, as CFO of The Wichita Luxury Collection, I managed the M&A sale of 11 franchises to the Walser Auto Group when the owners chose to retire, ensuring a seamless transition for both the group and its new owners.
I’ve also held key leadership roles at Towbin Automotive and John Vance Auto Group, where I directed financial and operational improvements. My experience at Jim Holman Mitsubishi and Jim Holman Chevrolet, where I served as Controller, Minority Partner, and General Manager, provided me with a deep understanding of dealership operations and the financial challenges they face. In addition, I bring over 20 years of experience in the Buy Here Pay Here sector, spanning from ownership and accounting to bank negotiations to secure operating capital for finance companies.
Throughout my career, I’ve developed a robust skill set in financial analysis, cash management, budgeting, mergers and acquisitions, team building, and turnaround management. I pride myself on being a strategic thinker who can lead through change, guiding dealerships toward financial stability and growth by aligning every department’s efforts.
My mission
At Travis Hawk Consulting, my mission is clear: to empower businesses across industries with the financial leadership and strategic insight they need to thrive. With over two decades of experience in CFO and controller roles, I understand the challenges that companies—from small dealerships to mid-sized enterprises—face in achieving financial clarity, stability, and growth.
My commitment is to provide flexible, fractional CFO and controller services tailored to each client’s unique needs. I believe in more than just balancing books; I’m here to partner with business owners, helping them make smarter, forward-thinking financial decisions that drive lasting success. Whether it’s optimizing cash flow, navigating complex transitions, or ensuring compliance and accuracy, my goal is to offer actionable financial support that fuels growth and innovation.
At the heart of my work is a dedication to empowering clients through education and service. I don’t just solve financial challenges; I equip business owners, office managers, and financial teams with the knowledge and confidence to take control of their finances. By providing personalized, expert support, I enable my clients to focus on their strengths—running and growing their business—while I handle the financial complexities with precision and care.
"Travis is a very experienced CFO and was instrumental in taking over a very challenged and broken accounting office and putting processes and procedures in place to correct the issues. He also helped us turn around our stores by improving forecasting and profitability."
Lance Knopp - Chief Development Officer
In my experience working with Travis, he has shown to be highly professional and fair minded, while relentlessly promoting the interests of his employers. He demonstrates detailed knowledge of unexpected disciplines such as network designs and other operational aspects not commonly shown by C-Suite.
Rene Daudelin - CDK Global - Director of Sales
